The novel was first sold at Tsutaya, a bookstore in Daikanyama, where "A Count-Down Event - First Place in the World Where You Can Read the Book" was held at midnight of April 12th. One of the bookstore employees said that very rarely does a book title get printed on cardboard boxes, into which the copies are packed by the printer. "I am pretty sure it is the first time since Harry Potter," he added.
http://book.asahi.com/booknews/update/2013041100006.html
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